IMAX
All IMAX experiences bring us together in a journey through time and space. It's a line
that travels to places, jumping to the past, present, and future. And it takes our imagination
with it. Where we ride along and go through every emotion, all amplified by IMAX technology, seen in a new design system.
All IMAX experiences bring us together in a journey through time and space. It's a line that travels to places, jumping to the past, present, and future. And it takes our imagination with it. Where we ride along and go through every emotion, all amplified by IMAX technology, seen in a new design system.
All IMAX experiences bring us together in a journey through time and space. It's a line that travels to places, jumping to the past, present, and future. And it takes our imagination with it. Where we ride along and go through every emotion, all amplified by IMAX technology, seen in a new design system.
Identity
Motion
Independent Project
Challenge
The brand assets felt disjointed, and audiences struggled to tell IMAX’s different products apart.
BOOST is a drinks brand built to fuel the rave.
I combine bold flavours with an energetic edge, creating a lineup that keeps the night alive, from
the first beat to the last dance. Every sip is designed to spark energy, sustain the vibe, and carry you through till sunrise.
