UCA
The University for Creative Arts (UCA) has launched a new campaign. By reinforcing the economic power of the UK's creative industries, the campaign positions creativity as both a viable career path and an essential contributor to national growth.
All IMAX experiences bring us together in a journey through time and space. It's a line that travels to places, jumping to the past, present, and future. And it takes our imagination with it. Where we ride along and go through every emotion, all amplified by IMAX technology, seen in a new design system.
All IMAX experiences bring us together in a journey through time and space. It's a line that travels to places, jumping to the past, present, and future. And it takes our imagination with it. Where we ride along and go through every emotion, all amplified by IMAX technology, seen in a new design system.
Campaign
Motion
Client Project
Challenge
It arrives at a pivotal moment for the sector, as universities face growing financial and political pressures. The campaign directly addresses this by reframing creative education as a strong, future-ready investment. To strengthen UCA’s position as the UK’s leading arts and creative university, Hingston developed a positioning and concept that champions the sector and underlines the need to protect it. A new manifesto presents creative careers as skills for the future and highlights their cultural, social and economic importance.
The campaign arrives at a crucial time as universities face financial and political pressures. It reframes creative education as a future-ready investment and strengthens UCA's position as the UK's leading arts university. Hingston developed a positioning that champions the sector and underlines the need to protect it. A new manifesto highlights creative careers as essential skills for the future, emphasizing their cultural, social, and economic importance.
A bold typographic approach coupled with a vibrant colour palette, encompassing the signature green, define a bold visual aesthetic to carry the manifesto style messaging. The use of the Garage Gothic typeface evokes a sense of urgency, while Suisse Int’l is used for secondary messaging.
A bold typographic approach coupled with a vibrant colour palette, encompassing the signature green, define a bold visual aesthetic to carry the manifesto style messaging. The use of the Garage Gothic typeface evokes a sense of urgency, while Suisse Int’l is used for secondary messaging.
