UCA
The University for Creative Arts (UCA) has launched a new campaign. By reinforcing the economic power of the UK's creative industries, the campaign positions creativity as both a viable career path and an essential contributor to national growth.
Campaign
Motion
2026
Challenge
It arrives at a pivotal moment for the sector, as universities face growing financial and political pressures. The campaign directly addresses this by reframing creative education as a strong, future-ready investment. To strengthen UCA’s position as the UK’s leading arts and creative university, Hingston developed a positioning and concept that champions the sector and underlines the need to protect it. A new manifesto presents creative careers as skills for the future and highlights their cultural, social and economic importance.
The campaign arrives at a crucial time as universities face financial and political pressures. It reframes creative education as a future-ready investment and strengthens UCA's position as the UK's leading arts university. Hingston developed a positioning that champions the sector and underlines the need to protect it. A new manifesto highlights creative careers as essential skills for the future, emphasizing their cultural, social, and economic importance.
A bold typographic approach coupled with a vibrant colour palette, encompassing the signature green, define a bold visual aesthetic to carry the manifesto style messaging. The use of the Garage Gothic typeface evokes a sense of urgency, while Suisse Int’l is used for secondary messaging.
A bold typographic approach coupled with a vibrant colour palette, encompassing the signature green, define a bold visual aesthetic to carry the manifesto style messaging. The use of the Garage Gothic typeface evokes a sense of urgency, while Suisse Int’l is used for secondary messaging.
